TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

mt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall/Spring
Prerequisites
None
Course Language
Course Type
Elective
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • • Have comprehensive understanding on the roles of fashion buying and merchandising, which will enable them to make more informed choices and decisions in their future careers.
  • • Deepen their knowledge on fashion forecasting, market research, product development process and merchandise planning, which will help them to create and market an apparel line.
  • • Design, present and communicate commercially viable collections suitable for the target market and within budget and timeline requirements.
  • • Develop an understanding of the fashion retail industry, sourcing process and supply chain management.
  • • Have knowledge on retail formats and visual merchandising.
Course Description

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction and course orientation: Main concepts and overview of apparel and fashion retail industries. Mastering Fashion Buying and Merchandising Management-Introduction Apparel Merchandising-Chapter 1,2
2 Defining merchandising and merchandising process: Role and responsibilities of a merchandiser. Mastering Fashion Buying and Merchandising Management-Chapter 2 Apparel Merchandising-Chapter 1,2
3 Defining fashion buying: Role and responsibilities of a fashion buyer. Mastering Fashion Buying and Merchandising Management-Chapter 1
4 Fashion design management: Forecasting; trend follow-up and analysis. Mastering Fashion Buying and Merchandising Management- Chapter 3
5 Understanding consumer behaviour. Retailing Management-Chapter 7 Fashion Marketing-Chapter 1
6 Market research: Market segmentation, targeting, positioning and planning. Mastering Fashion Buying and Merchandising Management-Chapter 4 Apparel Merchandising-Chapter 3 Retailing Management-Chapter 7,8
7 .MIDTERM
8 Merchandise planning: Developing and implementing merchandise plans; range and line development. Mastering Fashion Buying and Merchandising Management-Chapter 6 Apparel Merchandising-Chapter 4,5,6 Retailing Management-Chapter 14
9 Formation and planning of the buying calendar and the budget: Pricing strategies and developing a collection plan in line with sales and purchasing budgets. Apparel Merchandising-Chapter 7 Retailing Management-Chapter 15,16,17
10 Sourcing process and strategies: Supply chain management. Mastering Fashion Buying and Merchandising Management-Chapter 7 Apparel Merchandising-Chapter 9,10,11
11 Stock (inventory) management and distribution channels. Mastering Fashion Buying and Merchandising Management-Chapter 8 Retailing Management-Chapter 15
12 Retail formats; visual merchandising; retail atmosphere. Mastering Fashion Buying and Merchandising Management-Chapter 9 Retailing Management-Chapter 18
13 Future trends in buying and merchandising. Mastering Fashion Buying and Merchandising Management-Chapter 10 Apparel Merchandising-Chapter 12
14 Semester Evaluation
15 Finals-Date to be confirmed
16 Review of the Semester  
Course Notes/Textbooks • Tim Jackson and David Shaw, Mastering Fashion Buying and Merchandising Management, Palgrave Master Series, 2001 (available at IEU library). • Jeremy A. Rosenau and David L. Wilson, Apparel Merchandising: The Line Starts Here, Fairchild Publications, 2001 (available at IEU library). • M. Levy and B.A. Weitz, Retailing Management, McGraw-Hill, 5th edition, 2004 (available at IEU library). Above stated book chapters, powerpoint presentations, selected cases and examples.
Suggested Readings/Materials • Leslie Davis Burns and Nancy O. Bryant, The Business of Fashion: Designing, Manufacturing, and Marketing, Fairchild Publications, 2007 (available at IEU library). • Tim Jackson and David Shaw, Mastering Fashion Marketing, Palgrave Master Series, 2009 (available at IEU library). • Maurice J. Johnson and Evelyn C. Moore, Apparel Product Development, Prentice Hall, 2001 (available at IEU library). • Ellen Diamond, Fashion Retailing, Pearson, 2nd edition, 2006 (available at IEU library) • Tim Jackson and David Shaw, The Fashion Handbook, Routledge, 2006 (available at IEU library).

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
20
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
60
Weighting of End-of-Semester Activities on the Final Grade
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
4
64
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
19
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
4
Final Exams
1
4
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to independently develop and design a collection.

 X
2

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

 X
3

To have  a research oriented awareness of design, and being able to do design research individually.

 X
4

To be able to use a foreign language at a good and advanced level.

 X
5

To develop entrepreneurship- and managerial skills for a future professional practice.

 X
6

To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

 X
7

To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design.

 X
8

To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession.

 X
9

To develop an ongoing analytical and professional approach to academic and design research.

 X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

 X
11

To be able to understand, interpret and apply theoretical  knowledge in fashion design.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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